Problem

As a brand struggling with everyday shopping experience, Biedronka had the challenge to show that shopping in their store can be a magical adventure. It was especially important this year to engage kids and parents and convey positive emotions towards the brand and stores.

Solution

Unique Gang representing Biedronka products with smart shopping mission that allowed 17 heroes to explore the store departments and help Kids to complete Family Shopping list. Fun driven activities and creative materials in on and offline that created emotional bond with mascots, making Biedronka consumers crazy about them and shop more to get them all.