Problem > Challenge

Being a national sponsor of the Polish Football team amongst other big companies, Biedronka had to compete for the attention and show that more than being another football sponsor it was a true supporter that shared the same the collective passion of millions of Poles.

Solution

We started supporting our players with the hugely successful 60 second TV spot featuring Queen and David Bowie’s ‘Under Pressure’ to encourage Poles to stick together no matter what the circumstances whether high up in the mountains or down below in the mines. We share the same football emotions and pride. The YouTube spot had 3.5 million hits within a week.