Problem > Challenge

The main barrier in accepting the private brand versus A brand is disbelief in its functional features and innovation of its technical solutions. In the case of diapers, immediate absorbency and dryness are crucial benefits Mums are looking for. There is also an emotional aspect of “giving the best” to your child which the brand needs to provide.

Solution

We present the high absorbency innovation via a magical trick demonstration then also supported by a rational product demo.
The story is set in the Dada world where the heroes are toddlers.