Problem > Challenge

On average 4.5 million Poles visit Biedronka every day. 

From the sea to the Tatras, Biedronka connects Poles. But with increasing competition, we needed to reach a wider audience and convince them to make Biedronka their everyday store. 

So how do you convince different segments of Polish consumers, that Biedronka is more than just an affordable supermarket?

Solution

Having millions of customers means many other personal reasons to visit Biedronka stores, than just low-prices. So based on consumer insights we created “Do Biedronki Idę” – a communication platform that puts our customers at the centre of the campaign and shows they all have good and different reasons to shop at Biedronka (from convenience to quality and variety of choice).