Problem > Challenge

The times of epidemics had a huge impact on human relationships and family life. Celebrating family gatherings was not possible as before and celebrations of family occasions had totally different character. From a business and brand point of view, we need to create as much “normal” Easter atmosphere as possible.

Solution

We wanted to mirror the lockdown reality and its impact on families but create a feel of warmth and joy for family gatherings. We shot the film totally remotely. Casting and recordings were done without actors contacting the crew.

It is a reflection of real Easter celebrations in these difficult times combined with offering occasional products from Biedronka.