Problem > Challenge

A modern consumer expects surprising, high-quality global products. Culinary thematic campaigns not only build traffic but also qualitative brand perception. How? By encouraging more aspirational customers to visit. Knowing all that it’s crucial to have great offers for taste seekers. 

Solution

To promote the week of Italian products at Biedronka, we decided to present a real Italian feast. The unique character of the spot was created thanks to Italian gesturing, wording, and cleavable creativity on the table. All this together, built the essence of authentic Italianity.