Problem > Challenge

With rising prices and the spectre of inflation looming over Polish families, this year has been focused on the fight for a home budget. Poles denied themselves a lot and gradually reduced their shopping basket. But how to explain to a child what inflation is and what its effects are? Biedronka stepped in and decided to help!

Solution

Three unique heroes: GPS Dog, Piggy Bank and Apple on an important mission to defeat scary inflation. A fairy-tale world explaining how smart shopping, choosing the right products and shopping at Biedronka can save the household budget. Fewer mascots, but still a lot to tell with many communication channels to make this story reach, entertain and engage the youngest and their parents.