Problem > Challenge

How to show children that nature is priceless and worth taking care of, and adults that each of us can support the Polish economy? This was the starting point of a new gang, another installment of Biedronka’s loyalty campaign. Our challenge was to engage customers in another shared adventure.

Solution

Nine unequivocally positive characters, and one… well, let’s say she has a slightly more difficult one. Cloud Celinka, Sun Sonia, Drop Ksenia, Tree Dobromir, Seal Frania, Rowan Julka, Dog Piotruś, Oak Dyzio, Dragonfly Wiola and the one who does not necessarily serve nature: Smog Stefek placed by us in a magical landscape with the mission to entertain and educate.