Problem > Challenge

Love for Polish forests and nature was instilled in us from childhood. Biedronka decided to continue educating the youngest generations and building eco-friendly attitudes. But this required a new gang, concept and heroes who would prove themselves in this mission.

Solution

We introduced customers to six new mascots: Fox Lucek, Beaver Boris, Owl Zosia, Hare Zuzia, Lynx Rysia and Jerzyk the Hedgehog. We also prepared four songs and supported the Gang Słodziaków mobile application. As part of the campaign, other gadgets also appeared, such as wooden toys, dishes, school supplies, calendars and even candies and juices with the characters’ images. All this to encourage Biedronka customers to collect stickers together and convince them to care about the environment, separate waste, save energy and water.