Problem > Challenge

Poles love Summer and love ice-cream. Having invested in the development of new flavors and recipes, how could Marletto – Biedronka’s own brand of ice-cream – compete with well-known and established brands, to start being perceived as a “yummy” indulgent first choice for all occasions?

Solution

“Discover the new world of Marletto flavors” – was the irresistible invitation we made to Poles, supported by a unique and hypnotic visual world made of rivers of chocolate and valleys of fresh fruit, all to create a unique sensorial and pleasurable sensation to the viewers. This “Marletto world” also helped to position the brand in terms of quality awareness and distinctive codes (usually only associated with top industry brands).