Problem > Solution

Mother’s Day is celebrated once a year and every year retailers try to remind daughters and sons about buying flowers, chocolates, and other gifts. We wanted to mark this special day in a different way, more meaningful and that really celebrates the role of Mother in people’s lives.

Solution

To celebrate Mother’s Day and show that Mothers are true forces of nature, we created a story about the infinite bond and love that time will never change. With this campaign, we connected Biedronka’s offer in a less obvious commercial, with a beautiful story and message.