Problem > Challenge

We praise others, but we don’t know our own. Local cuisine in Poland offers many different flavors and products that are not entirely known to a wide group of consumers. Retail business is supposed to provide an exciting product offer, not only those basic, everyday ones. 

Solution

To better understand the regional flavors of Poland, we have established cooperation with Rural Women’s Associations from various areas of the country. Their product knowledge built credibility for the creative platform “Let’s Love What’s Ours” and the fact that they also appeared in our spots added a nice touch of folk tonality that made us stand out in the advertising block.