“Truck”

Polish suppliers support

Problem > Challenge

With a national presence all across the country, Biedronka wanted to show not only how deeply connected was with Poland, but above all the proximity and support for the local Polish suppliers.

Solution

With the claim “We know what’s good, we support our own” we developed a multi-channel campaign showing how Biedronka has worked as a closed partner with Polish producers for the past 20 years – in an emotional, not “bragging” way – through the eyes of a kid who spends the day with his Dad (a Biedronka truck driver) sharing the greats things, landscapes and people he sees all across the journey.