Problem > Challenge

As a discount store, Biedronka faces a low perception of product quality. And the first tangible sign of quality is freshness. 

So how do we build a perception of quality/freshness for the entire line of juices, salads, smoothies, sprouts, herbs…

Solution

Responding to the brief, we decided to extract the best from nature by creating beautiful, harmonious compositions of flavors and colors.  

By showing the ingredients as creative mandalas, using strong close-ups, and creating appetizing colors, we tried our best to encourage users to reach for Vital Fresh products. 

Thanks to our efforts, a high-quality spot building the Vital Fresh brand was created, which significantly increased awareness and qualitative perception of the brand, but also increased the sale of fresh products.