Problem > Challenge

Christmas is one of the most important occasions of the year, for families and retailers. Everyone is competing for people’s attention and share of wallet. How could Biedronka stand-out from the competitor’s noise and join in celebrating the most important occasions of the year, in distinctive and emotional way?

Solution

To present the Christmas offer in a less commercial and more original way, we gave life and created a set of unique Christmas decoration characters that represent Xmas spirit: Nastka Christmas, Gingerbread Gingerbread, Nutcracker, and Łosiek Tosiek.

Our heroes helped in Christmas preparations and promoted a variety of Christmas product categories, but also helped a lot with sales.