At Biedronka’s Easter campaign we were watching one big Polish family during their Easter preparation. The hero family is a little bit crazy, maybe not perfect, but full of fun, sense of humor and love. We see little scenes of eggs painting, baking cheesecake, eggs hunting or introducing a new family member. All this happen around Biedronka’s selection of Easter products: meats, cold cuts, baking products or other ingredients. Because the most important thing in Easter is sharing what we have the best.