The Słodziaków Gang is a unique loyalty program. It had not only won the hearts of children, but also of parents, thanks to its plush heroes. Alongside the characters it was a social action encouraging parents to read children bedtime stories every day. Six nice Słodziaki, many engaging adventures in two of the books and a lot of games, songs and fairy tales read by the actors. We hope that both mascots and the habit of reading bedtime stories have come into the homes of Biedronka's clients.