We announced the great return of Świeżaki. This time, together with the new big heroes, Juniors appear. Smaller, but even sweeter plushies. In the TV commercials we watched their journey from the plantation, to Biedronka’s shelves.
Our "Gang of Świeżaki" campaign won the prestigious Effie Award in two categories. Gold in the Retail/ sales channels category and silver in the Brand experience category.