Works – Duda Polska

From business design
to integrated campaigns.

From business design to integrated campaigns.

Gang Produkciaków

Unique Gang representing Biedronka products with smart shopping mission that allowed 17 heroes to explore the store departments and help Kids to complete Family Shopping list. Fun driven activities and creative materials in on and offline that created emotional bond with mascots, making Biedronka consumers crazy about them and shop more to get them all.

Gang Produkciaków

Gang Mocniaków

Convince our little and bigger consumers that “a varied diet can give us superpowers every day”. Engaging people within creative storytelling created around our Gang of 11 new heroes from four different nutrition groups: Hydration, Fats, Protein and Cereals. But also challenge them to collect stickers and exchange them for mascots or books.

Gang Mocniaków

Biedronka app

For the app launch, we ran two campaigns: one showcasing its functionality and another adding excitement with a dance and music manifesto.
We also introduced “Shakeomat,” letting users shake their phones to unlock daily promos.
The results? 7 million app users in under a year, with 9 out of 10 using it daily. Moja Biedronka card users grew to 15 million.

Biedronka app

Do Biedronki Idę

With millions of customers, Biedronka offers more than just low prices. 'Do Biedronki Idę' highlights the personal reasons people choose our stores, from convenience to quality and variety.

Do Biedronki Idę

Vital Fresh

We crafted vibrant flavor mandalas with close-ups to showcase Vital Fresh ingredients, boosting brand awareness and fresh product sales.

Vital Fresh

Gang Bystrzaki

Three unique heroes: GPS Dog, Piggy Bank and Apple on an important mission to defeat scary inflation. A fairy-tale world explaining how smart shopping, choosing the right products and shopping at Biedronka can save the household budget. Fewer mascots, but still a lot to tell with many communication channels to make this story reach, entertain and engage the youngest and their parents.

Gang Bystrzaki

Marletto

"Discover the new world of Marletto flavors" invited Poles into a hypnotic visual world of chocolate rivers and fruit valleys, boosting quality perception and brand distinction.

Marletto

Christmas

We introduced unique Christmas characters—Nastka Christmas, Gingerbread Gingerbread, Nutcracker, and Łosiek Tosiek—to embody the holiday spirit, promote products, and drive sales.

Christmas

MOTHER'S DAY

For Mother’s Day, we created a story about the timeless bond and love of mothers, linking Biedronka’s offer with a heartfelt message.

MOTHER'S DAY

“Truck” Polish suppliers support

Under the claim *“We know what's good, we support our own,”* Biedronka’s multi-channel campaign highlighted 20 years of partnership with Polish producers.
Told through the eyes of a child traveling with his father, a Biedronka truck driver, it captured the journey's beauty, landscapes, and people in an emotional, authentic way.

“Truck” Polish suppliers support

Gang Swojaki

We created the magical universe of heroes that were set to travel around Poland and make Biedronka consumers fall in love with Polish nature. ”Gang Swojaków" consisted of twelve mascots. Six of them had magical abilities and familiar names. Stork Bolek, Turtle Zenek, Sikorka Sonia, Raczek Romek, Medusa Milena and Squirrel Wiola. The second half of the Gang was more realistic. It represented endangered animal species living in Poland, specifically: bison, pygmy owl, wolf, porpoise, hedgehog and lynx. Their selection was not accidental either. It is these species that Biedronka supported in cooperation with the Polish Society for the Protection of Nature “Salamandra”.

Gang Swojaki

Regional Cuisines

Partnering with Rural Women's Associations, we brought regional Polish flavors to life through the 'Let's Love What's Ours' platform, adding folk charm and credibility to our campaign.

Regional Cuisines

Femina

We used insight from peers' recommendations as we had solid data proving that once Femina’s products are used they are appreciated by women due to the products' technically advanced features and providing comfort at an approachable price.

Femina

FOREIGN CUISINES

To promote Italian Week at Biedronka, we showcased a true Italian feast, using gestures, language, and table creativity to capture authentic Italian spirit.

FOREIGN CUISINES

Gang Fajniaków

Nine unequivocally positive characters, and one... well, let's say she has a slightly more difficult one. Cloud Celinka, Sun Sonia, Drop Ksenia, Tree Dobromir, Seal Frania, Rowan Julka, Dog Piotruś, Oak Dyzio, Dragonfly Wiola and the one who does not necessarily serve nature: Smog Stefek placed by us in a magical landscape with the mission to entertain and educate.

Gang Fajniaków

Dada Extra Care

We present the high absorbency innovation via a magical trick demonstration then also supported by a rational product demo.
The story is set in the Dada world where the heroes are toddlers.

Dada Extra Care

EASTER (LOCKDOWN)

Filmed remotely to reflect lockdown Easter celebrations, capturing family warmth and showcasing Biedronka’s seasonal products.

EASTER (LOCKDOWN)

Dada Pure

Dada Pure Care is produced with eco-friendly materials and with limited waste. They are granted endorsements for being ECO-friendly.
Thus our communication shows coexistence of the nature and humans and babies.

Dada Pure

Gang Słodziaki

We introduced customers to six new mascots: Fox Lucek, Beaver Boris, Owl Zosia, Hare Zuzia, Lynx Rysia and Jerzyk the Hedgehog. We also prepared four songs and supported the Gang Słodziaków mobile application. As part of the campaign, other gadgets also appeared, such as wooden toys, dishes, school supplies, calendars and even candies and juices with the characters' images. All this to encourage Biedronka customers to collect stickers together and convince them to care about the environment, separate waste, save energy and water.

Gang Słodziaki

“Proud of ours” Football CAMPAIGN

We supported our players with a 60-second TV spot featuring Queen and David Bowie’s *Under Pressure,* uniting Poles through shared football pride.
The YouTube video reached 3.5 million views in a week.

“Proud of ours” Football CAMPAIGN