Heritage
The history of Duda begins in
Salvador da Bahia,
northeastern Brazil, in 1976.
BRAZIL
EST. 1976
EST. 1976
The history of Duda begins in Salvador da Bahia, northeastern Brazil, in 1976. Quickly, it consolidated its position in the Brazilian scenario, being the first agency outside the “axis Rio-São Paulo” (the major financial and business centres in Brazil) to win national fame, becoming one of the most prestigious Brazilian agencies.
PORTUGAL
EST. 2009
EST. 2009
In 2009 Duda responses to an invitation from the Jerónimo Martins Group to reposition and draw a new communication strategy for its supermarket chain Pingo Doce — one of the most important and traditional Portuguese brands.
POLAND
EST. 2012
EST. 2012
Due to the success of work undertaken in Portugal, opens the possibility of extending cooperation to the Jerónimo Martins Group in Poland. Duda embraces this challenge and in January 2012 acquires the Biedronka account, the largest retail chain in Poland.