Exceptional times call for exceptional ideas and actions.
Easter in Poland is one of the most important holidays for the Poles. Families all over the country get together to reunite and celebrate this tradition.
This year in the peak of Covid-19 pandemics with families lockdown at home, we wanted to show Biedronka customers that they could still celebrate Easter and connect with their families from home.
So we created a “remote shooting day” with people capturing on smartphones what would be their Easter experience this year, in a genuine and real way.